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social

September 12, 2013 -- Dr. Russ Cucina, who led the implementation of Apex (Epic) at UCSF says social media are here (in healthcare) to stay, and he's right! I've written about this before and here is his slide show about social networking for doctors... and why they need to get on board.


Especially good is his taxonomy of levels of participation:

  • Minimum: write, communicate, enforce a social policy
  • Intermediate: engage reactively
  • Advanced: engage proactively
  • Master: promote health and your practice

However, I have one peeve, expressed earlier: the patient portals I've seen -- and UCSF's is no exception -- have as their primary objective the goals of the institution; any benefit to the patient is almost a side effect. There is much they could do that would serve patients -- e.g. posting price lists -- but they don't, because it would not serve the institution.

Nonetheless, I applaud Dr. Cucina's technology proselytizing -- go Russ!

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