Big soda spending

March 20, 2014 -- Big Soda is fighting back and spending big. It seeks to defeat San Francisco's pioneering effort to discourage consumption of sweetened drinks -- conclusively proven to have bad health effects -- with a tax.

What is it about jobs and faceless corporations that encourages the suspension of morality? How do the people who work there feel about defending products that hurt people? There's something that just switches off in their brains. Remember Big Tobacco? And the lies they told and evidence they covered up?

Big Soda is following them down the same path, and spending big to defeat us. They're buying direct mail, live calls, organizers, consultants, and even ads on Facebook (some "friends"!)

They have the money; they can confuse voters. But this is just a skirmish. Ultimately the truth will be known. The war is ours to win.

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