Comms
metaphor
April 9, 2017 --
At this year's ANIA conference in New Orleans, one of many
fascinating presentations I attended was "Scalable Communication
Strategy" by Rhonda Collins, CNO of Vocera and a colleague of my
friend Kathy English, VP of Global Marketing.
Ms. Collins offered an interesting metaphor for the structure of
communications systems: the mobile device is the postal service; it
just delivers. The EHR and other HISs are Amazon; they supply the
full spectrum of products users consume. Connecting these two is the
fulfillment company (such as Vocera) that packages and ships what's
been ordered. Useful metaphor!
Another interesting observation she made: NO technology is
inherently HIPAA-compliant. No matter how water-tight a system has
been engineered, misuse can create security leaks. Ultimately, it is
the users who are responsible.
She also said, "Just say no to Big Bang. Instead, use rolling
adoption. For example, start in the ED and then roll it out unit by
unit to the rest of the hospital. Each must commit to change,
maintenance, upgrades, education and support." She recommends a
shared governance strategy. Plan and implement your communications
strategy as carefully as you do your EHR strategy.
Words for the wise.
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